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WikiLeaks Needs to Fine Tune Its Media Strategy

If anyone had any doubts about WikiLeaks' potential to exert profound political change, recent events in Tunisia may serve to undermine such skepticism. As the civil unrest unfolds, some will wonder what actually caused the fall of the despotic Zine El Abidine Ben Ali regime. While it would be a stretch to argue that Tunisia represents the first "WikiLeaks revolution," it's clear that some U.S. cables emanating from the American Embassy in Tunis severely tarnished the local government's reputation. The documents, which reported on embarrassing corruption plaguing the Ben Ali regime, were widely discussed amongst Tunisian bloggers and fueled long-simmering tensions within civil society.

Perhaps, then, WikiLeaks represented the straw that broke the camel's back. As he observes the volatile political scene in North Africa, Julian Assange might feel as if his wildest expectations have been superseded. Indeed, some are already discussing the possibility of unrest crossing over into neighboring countries, exerting a kind of "domino-like effect" throughout the autocratic Arab world. How many other damaging documents from U.S. embassies around the Middle East have yet to be released, and what are the ramifications? As they watch Ben-Ali flee from Tunis, many despotic leaders may worry about their fate.

Progressive forces should cheer events in Tunisia, yet I would argue that on balance "cablegate" has failed to live up to its greatest potential. As it seeks to fundamentally alter power relations, WikiLeaks should take stock of the past two months or so of "cablegate" and figure out what has worked and what has, to the contrary, fallen flat. If it wants to maximize its impact, WikiLeaks might consider a) releasing documents that complement critical, breaking stories; b) prioritizing certain regions of the globe over others; c) concentrating on specific instances of U.S. government malfeasance so as to fundamentally alter the terms of Washington's foreign policy, if such illegality is demonstrated through the documents; d) releasing more politically relevant cables and saving the less important documents for later; e) reassessing its overall media strategy in the United States.

I would be the last one to downplay WikiLeaks' many journalistic coups and accomplishments, Tunisia being only the most recent and noteworthy, but the fact is that cablegate has failed to prompt serious debate within the U.S. about the way in which Washington conducts its foreign policy. If it seeks to alter this equation and exert an impact where it matters most, WikiLeaks should become shrewder about what documents it releases and the actual proportion of such releases. The debate is not over whether to release all of the documents at once, which as Wikileaks correctly points out would fail to do the cables justice, but how such a staged release might work. Thus far, the whistle-blowing group has opted for a geographically diverse approach in which separate portions of the globe receive relatively equal and fair exposure. Yesterday, for example, I noticed that all of WikiLeaks' cables related to Holland whereas a mere four days ago the cables pertained to Iceland.

On the positive side, such a strategy grabs the attention of diverse media outlets all over the world. The approach will appeal to WikiLeaks volunteers who are based in many different countries and who strive for greater political transparency at home. Assange, who has been criticized as overly autocratic, may have felt that such a modus operandi was desirable given the diffuse nature of his organization. I don't know how decisions are reached within WikiLeaks, but if one region was favored above all others then volunteers might have become discouraged and, needless to say, Assange can ill afford additional problems with morale at this point.


Rethinking Media Strategy for the Middle East
 
On the other hand, Assange's strategy thus far has lacked political focus: as soon as the media reports on one story, WikiLeaks releases another batch of documents from a different part of the globe. A more sensible approach would be to declassify relevant documents pertaining to just one or two regions, and for my money the Middle East makes the most sense. In terms of sheer urgency, Iraq and Afghanistan should be a top priority, though releasing sensitive documents from North Africa would be surely welcome right now. In hindsight, releasing the Ben Ali cables at the exact moment that the democracy movement was taking off in Tunisia was a stroke of genius, and by declassifying further sensitive documents from around the region WikiLeaks could give a leg up to nascent democracy movements. In this sense, it is more desirable for WikiLeaks to be flexible and improvise depending on the news cycle, as opposed to simply rotating the geographical focus every few days or so.

For insight into cablegate, head to WikiLeaks own website. If we are going by simple numerical importance, Baghdad is second only to Ankara in terms of actual cable volume. In a bar graph, cables are organized into separate colors without further explanation, though presumably green refers to "unclassified," orange stands for "confidential" and red stands for "secret." It's difficult to make out the exact numbers on WikiLeaks' bar graph, but it appears as if the whistleblowing group holds about 7,000 cables from Baghdad, of which only 30 have been released. It would seem that Baghdad alone sent a whopping 1,000 secret cables to Washington, the greatest number recorded for any foreign U.S. embassy. The U.S. embassy in Kabul meanwhile is less prolific but still substantial with about 3,500 cables, of which only 50 have been released.

What's with the long hold up here, and why have the releases slowed to a trickle? It would seem that WikiLeaks banked on the New York Times and expected that America's most influential paper would help it sift through many of the State Department's most important documents. It's understandable that WikiLeaks would turn first to the Times, one of the few outlets which actually pursues investigative journalism and sets the bar for wider media coverage. Clearly, however, that strategy has proven unsatisfactory as the Times hasn't published many stories based on cablegate. It's anyone's guess as to why the paper failed to take advantage of WikiLeaks scoops, but I suspect that the Times simply cannot bring itself to question the underpinnings of U.S. foreign policy.

Understandably, WikiLeaks wants to be scrupulous in vetting its material, but by the time all relevant cables are disclosed from Kabul, the war in Afghanistan will have claimed many more lives. Perhaps, WikiLeaks simply lacks the capacity to evaluate all of the documents in its possession. What, then, are WikiLeaks' options? One strategy would be to join forces with assorted media activists in an effort to pressure the Times to move faster. The alternative is to partner with other media outlets and foreign policy experts, from The Nation to Mother Jones to The Huffington Post to Juan Cole to the National Security Archive. From there, news and analysis would flow to progressive TV and radio such as Democracy Now! or the Rachel Maddow show.
 
Coming to Terms With America's "Informal Empire"


In terms of sheer urgency, the Middle East takes priority over other regions of the globe. Yet, if WikiLeaks truly seeks to have an impact on the tenor of U.S. foreign policy, then it should consider devoting more time and resources to Latin America. Arguably, the region still constitutes America's "informal empire," though much of the U.S. public seems apathetic or oblivious to this fact. TV outlets haven't helped much, either: though MSNBC briefly covered WikiLeaks revelations that Hillary Clinton requested personal information about Argentine President Cristina Fernández de Kirchner, including psychological details and medications, in general the media hasn't shown much interest in cables emanating from U.S. embassies around Latin America.


One possible reason why is that WikiLeaks, to my knowledge, has not uncovered any overt illegalities on the part of the U.S. government. Perhaps, Washington has cleaned up its act in Latin America and there is no "smoking gun" that would incriminate high level State Department officials. Given the U.S. track record in the region, however, I find this difficult to believe. What is more probable WikiLeaks that Wikileaks, for whatever reason, has simply glossed over its most damning evidence or is biding its time before releasing sensitive material.


Whatever the case, I find WikiLeaks' approach to Latin America baffling. According to its own site, the whistleblowing group holds about 3,000 cables each from U.S. embassies in Bogotá and Caracas. Yet, to date WikiLeaks has only released 28 and 27 cables, respectively, from both diplomatic posts. That is perplexing given that U.S. diplomats were concerned about Chávez's wide-ranging influence over South America's leftist "Pink Tide" (officials were even concerned about Venezuelan influence as far afield as the Falklands Islands).


Though the left would like to claim that the U.S. played a significant role in Chávez's brief ouster in April, 2002 the concrete evidence is lacking. For Assange, documenting this period should be a top priority, though to date WikiLeaks has only published certain Caracas cables from 2004 to 2010. Presumably, there would have been much correspondence between Caracas and Washington in the early years of Chávez's reign and throughout 2002-03 when political destabilization was at its highest.


WikiLeaks could focus on this period, yet instead the organization has chosen, inexplicably, to concentrate on Brazil. According to WikiLeaks, there are more cables pertaining to the U.S. embassies in Bogotá, Caracas, and even Tegucigalpa than Brasilia [to date, WikiLeaks has released 219 cables from Brasilia compared to just 2 from Tegucigalpa]. Furthermore, with the exception of early cables released by WikileWikiLeaksaks which document relations between Washington and the Brazilian Minister of Defense Nelson Jobim, the Brasilia documents don't reveal anything too earth-shattering.

Shaking Up the U.S. Public


WikiLeaks needs to get its Latin America material out to the U.S. public, but so far its media strategy hasn't proven very effective. The only paper that has been consistently running stories on the region is Spain's El País, an outlet which had earlier partnered with WikiLeaks. For whatever reason, however, even El País has been tapering off in recent weeks. The Norwegian paper Aftenposten also got its hands on WikiLeaks cables, but to date editors at the publication have chosen to concentrate their resources on European documents. At one point, Aftenposten asked its readers for research suggestions, and a couple of days later looked into such conspiratorial topics as the Bilderberg society and U.F.O.'s.


The New York Times, meanwhile, only writes about Latin America when WikiLeaks cables reinforce the notion of Third World corruption. Take, for example, the case of rightist Panamanian president Ricardo Martinelli who reportedly asked the U.S. Drug Enforcement Administration or DEA to help him carry out illegal wiretaps on his political foes. Last month, the Times published a story on Martinelli in which the DEA was portrayed as a somewhat beleaguered agency forced to deal with shady and unsavory characters throughout the Third World. Though the Times mentioned that Martinelli may have wanted to spy on his leftist opponents, the paper failed to contextualize the wider political backdrop which pitted a pro-corporate and pro-U.S. president against combative organized labor.


Similarly, the Times passed when it came to other important stories which have cast the United States in an unflattering light. Take, for instance, U.S. cynicism toward Bolivia and Cuba, nations that have been pushing for a more radical agenda at international climate change summits. One would think that WikiLeaks cables might create a furious "climategate" scandal, yet the Times chose to ignore the matter. Furthermore, the Times failed to report on cables that revealed that the FBI kept tabs on the Mapuche, a Chilean indigenous group fighting for its ancestral lands and against the pro-corporate and pro-U.S. regime in Santiago. In yet another oversight, the Times ignored additional cables showing that the U.S. and Costa Rica may have shared high level intelligence in an effort to thwart Venezuela's Hugo Chávez.
To be sure, none of these revelations expose blatant illegalities, yet they reveal U.S. foreign policy as deeply immoral and crass. Is the U.S. public ready for a wholesale debate about these cables and changing the way business is done at the State Department? Recently, the Daily Show had a rather witty if somewhat cynical take on WikiLeaks. During a monologue, comedian Jon Stewart suggested that the U.S. public is already aware of previous coup d'etats in such diverse nations as Guatemala, Chile and Iran, and as a result is totally jaded.


For WikiLeaks, which has worked hard and taken risks, the U.S. certainly provides a dispiriting picture. Given that the New York Times is an unreliable partner, the whistleblowing group might calculate that the progressive media is more likely to run stories about the U.S. cables. Yet, even as some commentators loudly proclaim their socialist credentials, MSNBC pundits rarely provide any coverage of foreign events, preferring instead to dwell on Sarah Palin and refute whatever Rush Limbaugh or Glenn Beck said over the course of the afternoon.
What is it going to take for the U.S. public to sit up and pay attention to cablegate? Perhaps it will be a hard sell any way you look at it, though WikiLeaks might want to consider becoming more creative and innovative in its media strategy.

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Chile: A Country Geographically Located in South America ‘By Accident’

Recently, I caught up with Manuel Cabieses, the Director of Punto Final, a Chilean bi-monthly newspaper. During the one hour interview, Cabieses discussed his own background and opposition to the Pinochet government, Chile’s free trade agreement with the U.S., the state of social movements in Chile, Hugo Chavez, China’s rising profile in South America, and the current position of left media in Chile.

NK: Could you tell me a bit about your personal background?

MC: I originally worked in an oil company as a young man. We created a union there, and I was responsible for the labor newspaper. Through the paper I got involved in journalism; I never studied journalism in a formal setting.

NK: How did you get involved in politics?

MC: I first got interested in a party which no longer exists in Chile, which was called Falange Nacional. This was the precursor to the Christian Democratic Party. I got interested in it because my mother was Catholic and friendly with various leaders within the party. I was never a militant however. Then, when I started working I got interested in the Communist Party. I wasn’t such a militant there either, but I got interested in Marxist books. Later, for work related reasons I emigrated to Venezuela, this was during the 1960s. In Venezuela I had contact with the Communist Party of Venezuela which at that time had initiated armed struggle. I later returned to Chile and became more active in the Communist Party. I took up work as a journalist at the Communist Party paper for example. Later I broke with the Communist Party and I became a militant within the Revolutionary Leftist Movement (known by its Spanish acronym MIR). This was up to and even after Pinochet’s military coup in 1973. Later I was imprisoned and expelled from the country. Subsequently I returned in secret to Chile as a MIR militant.

NK: Could you explain a bit about prison and exile?

MC: (long pause). I was detained 2 days after the coup, in the street.

NK: Nearby to your offices here?

MC: Yes, here in downtown. I was in a car. We were all obliged to get out of the vehicle, and someone in the street recognized me. The dictatorship had issued advisories, warning that certain people should hand themselves over, including me. I was imprisoned a little more than 2 years, in different prisons all over the country. Finally I was expelled along with my family. We went to Cuba. I was there for around 4 years and later I returned secretly with my woman, that Senora outside who you saw in my office. We spent almost ten years living in secret here in Chile, working with the MIR. That’s about it in summary.

NK: How strong are social movements here and to what extent can they push the government to the left?

MC: They’re very weak and atomized. The dictatorship, through repression and imposition of its economic model, were able to fracture social movements, and almost succeeded in liquidating any kind of left political movement. The labor unions today are far fewer in number than in the 1970s. It’s unlikely that we’ll see the emergence of a potent social movement here like in other countries such as Bolivia and Ecuador for example.

NK: What about students?

MC: The student movement last year was very strong in the sense that there hadn’t been a movement like that for many years. But intrinsically it wasn’t very strong in terms of organization and wasn’t able to mobilize on a national level. This year the student movement hasn’t advanced at all.

NK: What about the Indians?

MC: After the end of the Pinochet dictatorship, the Mapuche Indians have been politically active on a sporadic basis. But, as with other sectors of society, it’s a very atomized movement and there is no national Mapuche organization. The most radicalized Mapuches have been very beaten back and repressed.

NK: Could there be more social conflict here if poverty increases?

MC: Chilean economic development has reached a threshold. The economy was growing at a rate of 6-7%, but last year it went down to 4%. This year it’s hardly expected that it will significantly increase beyond this rate. The dynamism of the neo liberal, export model, seems to have reached a plateau because Chile lacks necessary infrastructure. Fundamentally, the export model is based on mining, especially copper, the rest is fruit and wood. But there’s no capacity to promote greater development and we lack diversified technology to compete. As a result the economy grows slowly, and a high number of people, some 500,000 individuals, are unemployed on a permanent basis.

NK: Has poverty been reduced?

MC: There has been a reduction in poverty in terms of percentages, but what has advanced more rapidly is extreme wealth concentrated in the hands of a minority. Investors have reaped fabulous profits in the last few years, but meanwhile salaries and pensions have suffered. In this manner, the contradictions between extreme poverty and wealth have been sharpened. At the same time, the political parties have been delegitimized. The same political conditions are being generated here that we observed before the rise of Hugo Chavez in Venezuela, or Ecuador on a permanent basis, or Bolivia. These conditions will generate a difficult political and social milieu in future.

NK: How does society view Chile’s free trade agreement with the United States?

MC: There are labor sectors who look favorably upon the treaty. They believe what the media has told them, that the prosperity, this dynamic export economy, will filter down from the top towards the bottom. There are sectors of society which are not numerically insignificant, which have benefited in some way from the export model. For example, in terms of credit. Credit cards didn’t exist here before. But today a great many Chileans, even those earning low salaries, have them. We have also seen massification of cell phones. In Chile there are 14 million cell phones, and the population is some 16 million people. Support for the export model is clearly demonstrated in the electoral arena. Since the end of the Pinochet dictatorship in 1990, between the electoral vote for the Concertacion and the right, more than 90% of Chileans have chosen to support this model. That’s because a political and social alternative hasn’t yet arisen.

NK: What have been the advantages of the model?

MC: There’s been a great modernization, growth in telecommunications, roads, airports, ports, and all sectors linked to export.

NK: Yes, the airport is quite impressive!

MC: If you go out into the countryside, a half hour out of Santiago, you’ll find agro export farms. There has been prosperity in that sense. Each year the companies register an increase on the stock market.

NK: Is there any chance Chile would back out of the free trade agreement with the U.S.?

MC: No, and in fact every day Chile signs a new trade agreement with other countries.

NK: How do you see China’s rising presence economically speaking?

MC: China is becoming more important. One sign of this is the anticipated copper profits from sales to China, amounting to $ 500-600 million dollars. China pays in advance.

NK: What do social movements have to say about China’s rising profile?

MC: Social movements are passive towards these types of issues. There are some labor leaders who are sympathetic towards China because they think it will have a respectful attitude towards Chilean interests. I think they are mistaken. The Chinese are doing business at the same velocity and lack of scruples as the United States.

NK: How strong is left wing journalism here in Chile?

MC: In television there’s nothing, there’s no station that identifies as leftist. There’s a radio station which belongs to the Communist Party, and there’s a few progressive radio stations. In the press there’s only two bi monthlies, El Siglo, of the Communist Party, and Punto Final, both have low circulation. We have no publicity and experience distribution problems. On the internet there’s more diversity but in Chile most people don’t have access as this is just beginning here.

NK: In Venezuela Chavez has created a lot of state television media and there’s been an information battle going on. Is that possible here?

MC: (long pause). You say, here?

NK: Yes (laughs). Are you surprised by my question?

MC: In Venezuela, you have that situation because there’s a government that confronts the private media. Here, the media is completely identified with the government. The government is the Concertacion, but the party shares power with the right. The media meanwhile is totally on the right.

NK: How strong is CNN and U.S. media here in Chile?

MC: Very strong, but amongst the middle and upper middle classes.

NK: Is Telesur (a satellite news station partially funded by Venezuela) beamed here, and could it compete?

MC: There are some regions of the country, for example in the center, where you can receive Telesur and even Cuban TV. Otherwise however, only people who have access to Direct TV can watch Telesur. You need a long range antenna.

NK: Have you ever had any contact with the U.S. Embassy here while working for Punto Final?

MC: I have never had any contact with them, expect for one time when I applied for a visa to visit Puerto Rico. I was turned down. But, the embassy subscribes to Punto Final (laughs).

NK: It seems to me that Chile’s relationship with the U.S. is a bit ambiguous?

MC: I don’t think Chile has criticized the U.S. in a very direct way as some other Latin American governments have done in the past. Chile is located here by a geographical accident, in the Southern Cone of Latin America. With the exception of the Iraq War, Chilean foreign policy is completely identified with U.S. and European interests.

NK: You interviewed Chavez, what was your impression and what do you think will happen as far as Chilean Venezuelan relations?

MC: In 1994 I met Chavez in Chile. He was on a tour of Latin America and in Chile no one wanted to receive him. No leftist party wanted to associate itself with him because he had this image of being a military coup plotter. But we at Punto Final interviewed him. We went to his hotel and did a two page spread. These days I have a very high opinion of Chavez. I think he’s matured as far as his political ideas, he’s made them more solid, firmer. Sometimes to my mind he uses strident rhetoric when characterizing certain foreign leaders and doesn’t think before he acts. As far as Chilean Venezuelan relations, I don’t expect much. I think optimally what one might hope is that Chile may retain a respectful attitude towards Venezuela. But, I don’t think it will be friendly. Perhaps friendly between high profile politicians like Bachelet and Chavez, but this won’t extend to deep relations between the two governments.

Manuel Cabieses is the Director of Punto Final, a Chilean bi-monthly newspaper.

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Neo-liberalism in Latin America

A book discussion about so-called "neo-liberal" reform in Latin America: "Social Development in Latin America: The Politics of Reform," Canadian Journal of Latin American and Caribbean Studies, Vol. 30 No 59 (2005), 218-219.  Click here for the link. 

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